The Other Art Fair

We partnered with The Other Art Fair to celebrate the artistry of whisky-making and the connection between craftsmanship and creativity. As part of our collaboration, we created “Spirit of Balcones: Artist in Residence Program,” a new initiative to empower artists to transcend traditional studios and create artwork that comes from expressing their full selves. During exhibitions in Dallas, Los Angeles and New York City, we served cocktails at a custom bar surrounded by Balcones-inspired artwork from each of the artists in residence.